Archive for January, 2010

NHTSA Approves 90-Day Crushing Extension

January 30th, 2010

nhtsaARA SUCCESSFUL IN EFFORTS TO SECURE ADDITIONALPROCESSING TIME FOR AUTOMOTIVE RECYCLERS
The National Highway and Traffic Safety Administration (NHTSA) has issued its final ruling which allows automotive recyclers an additional 90 days, for a total of 270 days, to crush or shred vehicles traded in under the Consumer Assistance to Recycle and Save (CARS) program.  The final rule amends regulations implementing the CARS program – also known as Cash for Clunkers – initially published on July 29, 2009.

ARA Executive Vice President Michael E. Wilson states, “The additional processing time allows the “Cash for Clunkers” program stimulus effects to continue.  By providing additional access to economical “green” recycled automotive parts harvested from vehicles traded in under the program, consumers will benefit along with the businesses that sell those parts.”  Wilson adds, “We are appreciative of the Agency’s understanding and acknowledgement of the many consumer benefits that the professional automotive recycling industry provides.”

NHTSA initiated an official agency proposed rulemaking on November 27, 2009, lasting 20 days, to allow for public comments.  The Automotive Recyclers Association (ARA) and our affiliated chapters along with many members offered overwhelming support for extension.  NHTSA’s actions are a direct response to the concerted effort of the automotive recycling industry to address the many challenges encountered by the industry by the tripling of the original program.   

NHTSA final rule states that “the additional time will allow the public to benefit from the availability of lower cost used vehicle parts from vehicles traded in under the CARS program and will provide disposal facilities with an opportunity to derive more revenue from those vehicles prior to crushing or shredding.”

ARA would like to thank those members helped advocate for the extension.  Your commitment to the industry is greatly appreciated.

For a complete copy of the NHTSA final rule, click here.

Will Scrappage Rates Exceed New Car Sales?

January 28th, 2010

scrapcarsWhile no one knows for certain how many cars will be sold in the years ahead, scrappage rates are easier to project. If we assume an auto life expectancy of 15 years, scrappage rates will lag new sales by 15 years. This means that the cars sold in the earliest of the elevated sales years of 15-17 million vehicles from 1994 through 2007 are just now reaching retirement age. Even though newer cars are more durable than earlier models, and may thus stay on the road somewhat longer on average, scrappage rates seem likely to exceed new car sales through at least 2020. Given a decline of 1-2 percent a year in the fleet from 2009 through 2020, the U.S. fleet could easily shrink 10 percent (25 million) by 2020.

The Benefits of OEM Recycled Airbags

January 25th, 2010

aiibagUse of undeployed, properly recycled and installed OEM airbag modules is a viable, economical and safe alternative to the use of new, costly OEM airbags. Properly recycled OEM airbag modules are vital competitive alternatives for consumers who might not otherwise be able to afford airbag repairs to their vehicles.

Independent studies conducted by ARA, the Insurance Corporation of British Columbia (ICBC) and Airbag Testing Technology (ATT) have consistently shown that the performance of undeployed, recycled OEM airbags are the same as new OEM supplied airbag modules for use in professional repair. ATT showed, based on studying forces and energy related to airbag deployment and occupant performance, that new OEM airbags and recycled airbags are statistically indistinguishable.

ARA has developed the ARA Airbag Protocol providing industry guidelines for the use of OEM Non-Deployed Airbags, covering the proper inspection of airbag units and inclusion of safeguards for the sale of quality OEM non-deployed airbags, along with monitoring of after-sale data. The purpose of this document is to provide guidelines for the practice of removing an Original Equipment Non-Deployed Airbag from a salvaged vehicle for installation in another vehicle. The guidelines, which are made freely available to anyone in the industry, are provided in a number of sections that include the rationale for the guidelines along with additional explanation and examples. To view the ARA Protocol, Please click here.

Should Consumers Have a Right to Repair their Vehicles Without Being Subject to Dealers Control?

January 22nd, 2010

mecahnicMany independent mechanics do not have the thousands of dollars to purchase the online manuals and specialized tools needed to fix the computer-controlled machines.  Access to repair information is at the heart of a debate over a congressional bill called the Right to Repair Act.  Supporters of the proposal say car-makers are trying to monopolize the parts and repair industry by only sharing crucial tools and data with their dealership shops.  The bill, which has been sent to the House Committee on Energy and Commerce, would require car-makers to provide all information to diagnose and service vehicles.

Car-makers purport that they spend millions in research and development and aren’t willing to give away their intellectual property.  The fear from the manufacturers is that they fear the parts and repair industry may gain patent information to make its own parts and sell them for less.  However, vehicles these days come equipped with multiple computers controlling almost all aspects of a vehicle.  To diagnose a problem with your vehicle, it often takes costly diagnostic or other analysis, which independent repair shops are currently unable to access the specific technology.

Low Cost Ways to Promote Your Business in a Down Economy

January 20th, 2010

marketingHere are some low-cost, high-impact marketing ideas from around the country to keep business rolling in. Some of these ideas may be more effective in some markets more than others.

Dinner on the shop. One shop owner is trying to spend a bigger portion of his marketing budget during the tough economic times in his small community to directly help local families and other community businesses. At least once a week when he’s out eating in a local restaurant, the shop is picking up the dinner tab for one or more other couples or families elsewhere in the restaurant.

The paid dinner tab comes with one of the shop’s business card.  The shop owner said after several months, it’s become something a group of local restaurant owners are talking to him about helping promote (he decided to keep the money local by buying dinners only in local restaurants, not national chains). One family wrote a letter to the editor of the local newspaper to thank him. He said he feels much better about spending the money this way rather than buying advertising. And, most importantly, he can track at least several jobs that have come into the shop as a result.

Your vehicle as billboard. Some shops owners see their company vehicle as the perfect “rolling advertisement” for their shop. Painted lettering, magnetic signage, window decals or license plate frames can put your shop name in front of others on the road.

You can also make that message stand out a little more by wrapping your entire vehicle in a pre-printed decal promoting your shop. Signsource USA in Pompano Beach, Fla., is among the companies offering this service, which can average about $3,500 per vehicle (depending on required design work, vehicle style, etc.). For ideas, you can visit that company’s website (www.wrapyourcar.com).

Look for free publicity. Arrange for a local reporter to visit your shop and do a segment.  Most local stations have reporters who do community pieces or take this job segments on their morning newscasts.  A segment on the reporter’s visit to your shop provides you with a no-cost marketing promotion.

Tough times force some businesses to make cuts where they can, and marketing is sometimes one of the budget lines that (often foolishly) gets cut. That makes this an ideal time to beat out competitors by keeping your name out there – often in ways that don’t have to cost a fortune.